Serenity Day Spa

July 26, 2011

For their website, Serenity Day Spa needed a subtle, elegant look that would capture feelings of relaxation and luxury. The luminous foliage and soft green textures showed this spa’s tropical luxury and maintained consistency with the rest of the branded materials. This website design features a scalable background that adjusts to the browser size and a […]


Rooted Garden Consulting

August 28, 2013

Rooted Garden Consulting needed a logo that would be fun, whimsical and still professional. I chose to set a tree growing from the “t” so the business name would literally become the “roots” of the logo design. The curvy script typeface adds enough of a vertical quality to carry on with the tree-like look, while […]


Joyful Paws

March 4, 2012

The custom theme built just for Barbara Techel of Joyful Paws uses a soft vintage-inspired look to “celebrate the human-animal bond which teaches us to enjoy life’s simple pleasures.” This website also features an e-commerce shop with a custom theme designed for brand consistency with the rest of the website. Click here to view the […]


Through Frankie’s Eyes

March 10, 2013

For this book interior layout, author and publisher Barbara Techel of Joyful Paws, required a legible, clean look above all else. To enhance the message within the book, the author asked for us to incorporate photos into the chapter pages. A vintage style photo frame (also used for the Joyful Paws website) was used to add […]


Devastation on the Delaware Second Edition

July 27, 2011

Devastation on the Delaware pulls the reader into events of the flood of ‘55  with a richly detailed narrative style. I reflected this in the cover design by showing a dramatic scene of a home being swept away by the muddy water. Photographs from the author’s collection of flood images were composed and colorized to […]


Almost Perfect Pets

May 20, 2012

This website draws it’s inspiration right from the book, Almost Perfect: Disabled Pets and the People Who Love Them, edited by Mary A. Shafer. Bold blue, raspberry red and a sandy texture contrast with the soft pink of the cover and let it stand out. A custom font keeps the look light and interesting. In the […]


Newtown Health and Wellness Center

January 31, 2015

For this website, Newtown Health and Wellness Center needed a look to seamlessly blend their existing identity system with their recently updated facility. A soft repeating background adds texture to contrast with a simple content area. This look was inspired by the color palette from the logo and the natural materials used to decorate the Newtown Health and Wellness Center. […]


Jazz Festival

July 27, 2011

The art director wanted imagery that would capture attention in a busy hallway and communicate the event’s energy and fun to viewers. I expressed the vigor of jazz through the impact of large instruments bleeding off the page, bold color and flat, simple shapes.


The Storm Diaries

May 20, 2012

This WordPress based website features a textured scalable background to get a full-screen stormy effect. The grainy texture was inspired by the look of the logo and was added to an image taken by the author to create a more consistent look. This website features a special template with a header image which only shows […]



November 12, 2012

For this website, bold colors pulled right from the logo reinforce the brand. A pop of orange pulls attention to the header of this website, allowing visitors to quickly understand the mission of this website. Click here to view the website…


Parking Pal

May 20, 2012

This custom website design for Parking Pal uses texture and color to identify the subject of this handy New York City parking survival guide. Content management is handled with WordPress and allows for a widgetized footer with lots of extra room for content. Parking Pal also has an e-commerce shop designed to match the look […]


Impact Thrift Blog

March 3, 2012

This WordPress based blog was designed to work with an existing website. On each page load, a random image showing a featured item and the tagline is displayed. This provides a bit of visual interest while keeping the rest of the look neat, simplified and consistent with the existing website. A widgetized footer allows lots of […]