Devastation on the Delaware Third Edition

September 10, 2015

Devastation on the Delaware pulls the reader into events of the flood of ‘55  with a richly detailed narrative style. For this 60th anniversary edition, we were inspired by vintage photos and albums from the 50’s. The cover is stained with muddy water to reflect the devastation of the flood. This look of this cover was designed for use […]


September 10, 2015

This website design was created to reflect the look of the new cover for the 60th anniversary edition of Devastation on the Delaware. The look was inspired by vintage photos and books and the water stained effect emphasizes the destruction caused by the flooding. Click here to view the live site…


Rooted Garden Consulting

August 28, 2013

Rooted Garden Consulting needed a logo that would be fun, whimsical and still professional. I chose to set a tree growing from the “t” so the business name would literally become the “roots” of the logo design. The curvy script typeface adds enough of a vertical quality to carry on with the tree-like look, while […]


Serenity Day Spa Collateral

September 10, 2015

Serenity Day Spa needed materials to capture elegance and tropical luxury. For the backgrounds, I used luminous foliage on a faded green background to mimic the soft lighting in Serenity Day Spa. The parchment texture behind content gave these materials a subtle background light enough for legible type. Serenity Day Spa also required a website and trade show materials.


Serenity Day Spa Trade Show Materials

September 10, 2015

Serenity Day Spa required a subtle, elegant look in their trade show banner and posters. The luminous foliage and soft green textures showed this spa’s tropical luxury and maintained consistency with the rest of the branded materials and website. Large photographs and logos were used for maximum visibility at a distance. Serenity Day Spa also required collateral materials and a website.


Serenity Day Spa Website

July 26, 2011

For their website, Serenity Day Spa needed a subtle, elegant look that would capture feelings of relaxation and luxury. The luminous foliage and soft green textures showed this spa’s tropical luxury and maintained consistency with the rest of the branded materials. This website design features a scalable background that adjusts to the browser size and a […]


Joyful Paws

March 4, 2012

The custom theme built just for Barbara Techel of Joyful Paws uses a soft vintage-inspired look to “celebrate the human-animal bond which teaches us to enjoy life’s simple pleasures.” This website also features an e-commerce shop with a custom theme designed for brand consistency with the rest of the website. Click here to view the […]


Through Frankie’s Eyes

March 10, 2013

For this book interior layout, author and publisher Barbara Techel of Joyful Paws, required a legible, clean look above all else. To enhance the message within the book, the author asked for us to incorporate photos into the chapter pages. A vintage style photo frame (also used for the Joyful Paws website) was used to add […]


Almost Perfect Pets

May 20, 2012

This website draws it’s inspiration right from the book, Almost Perfect: Disabled Pets and the People Who Love Them, edited by Mary A. Shafer. Bold blue, raspberry red and a sandy texture contrast with the soft pink of the cover and let it stand out. A custom font keeps the look light and interesting. In the […]


Newtown Health and Wellness Center

January 31, 2015

For this website, Newtown Health and Wellness Center needed a look to seamlessly blend their existing identity system with their recently updated facility. A soft repeating background adds texture to contrast with a simple content area. This look was inspired by the color palette from the logo and the natural materials used to decorate the Newtown Health and Wellness Center. […]


Jazz Festival

July 27, 2011

The art director wanted imagery that would capture attention in a busy hallway and communicate the event’s energy and fun to viewers. I expressed the vigor of jazz through the impact of large instruments bleeding off the page, bold color and flat, simple shapes.


The Storm Diaries

May 20, 2012

This WordPress based website features a textured scalable background to get a full-screen stormy effect. The grainy texture was inspired by the look of the logo and was added to an image taken by the author to create a more consistent look. This website features a special template with a header image which only shows […]