Posts By: Caryn

The Client’s Guide to DesignerSpeak

Posted by & filed under Tutorials.

To someone new to the graphic design world, it may sound as though we have a language that sounds like we made it up. Because, well…we did. But if you’re working with a graphic designer, you’ll have to understand DesignerSpeak. To be helpful, I’ve provided here some terms you’ll need to know: DPI (Dots per… Read more »

Hello!

Posted by & filed under General.

Welcome! My name is Caryn. I’ll be offering lots of tips for business owners because I want to make it easy for you to work with freelance designers like me. Do you want to: Find out what you can do to make working with a freelancer easier and more effective for you? Learn how you… Read more »

Website: Serenity Day Spa

Posted by & filed under Portfolio, Websites.

serenity-site

For this website, Serenity Day Spa needed a subtle, elegant look that would capture feelings of relaxation and luxury. The luminous foliage and soft green textures showed this spa’s tropical luxury and maintained consistency with the rest of the branded materials. This website design features a scalable background that adjusts to the browser size and… Read more »

Print: Serenity Collateral

Posted by & filed under Identity Design, Portfolio, Print Design.

Serenity_Materials

Serenity Day Spa needed materials to capture elegance and tropical luxury. For the covers, I used luminous foliage on a faded green background to mimic the soft lighting in Serenity Day Spa. The parchment texture behind the content gave these materials a subtle background light enough for legible type. Serenity’s collateral was designed to reflect… Read more »

Print: Devastation on the Delaware Book

Posted by & filed under Portfolio, Print Design.

DOD_book

Devastation on the Delaware pulls the reader into events of the flood of ‘55  with a richly detailed narrative style. I reflected this in the cover design by showing a dramatic scene of a home being swept away by the muddy water. Photographs from the author’s collection of flood images were composed and colorized to… Read more »