This event was all about the spicy kick. To attract viewers, I chose a vibrant color palette to grab attention. Large, bold shapes that are too big to be contained in the image area evoke a huge good time and big taste during the “chili” fall weather.
The art director wanted imagery that would capture attention in a busy hallway and communicate the event’s energy and fun to viewers. I expressed the vigor of jazz through the impact of large instruments bleeding off the page, bold color and flat, simple shapes.
Serenity Day Spa needed materials to capture elegance and tropical luxury. For the covers, I used luminous foliage on a faded green background to mimic the soft lighting in Serenity Day Spa. The parchment texture behind the content gave these materials a subtle background light enough for legible type. Serenity’s collateral was designed to reflect… Read more »
Each of these logos is used for various imprints (divisions) of a larger publishing company. They each needed to represent the different aspects of each imprint’s genre and/or subject matter, and had to work at many sizes on a variety of materials.
Secret Sands Spa needed a new look for packaging that would emphasize the energizing, uplifting yet calming nature of the spa experience. To achieve this, I chose to work with complementary colors by using a bright, sunny orange and cool, blue glass bottles.
