Devastation on the Delaware pulls the reader into events of the flood of ‘55 with a richly detailed narrative style. I reflected this in the cover design by showing a dramatic scene of a home being swept away by the muddy water. Photographs from the author’s collection of flood images were composed and colorized to… Read more »
Posts By: Caryn
Identity: Happy Tails Pet Sitting
For this pet sitting business, my client needed a logo that would convey an easy-going, trustworthy nature. I hand-drew the animal shapes to be full of expression that embodied the eagerness of pets waiting for the master’s return. I chose a bold, serif typeface to embody a sense of stability and positioned the logotype to… Read more »
Identity: Soy Press
This identity system needed to reflect both the “green” aspect of the business, along with the service being promoted. I chose to work with soy leaves in the CMYK palette to merge the two concepts into the logo. The rest of the identity system uses printer’s marks, such as crop marks and CMYK value bars,… Read more »
Print: Frankie’s Coloring Book
Frankie the Walk ‘N Roll Dog inspires children and adults to, “Always be positive, make a difference, and keep on rolling!” This coloring book featured an existing illustration of Frankie to reflect the look of the previously published story books. On the paper doll dog pages I used those same bright, bold colors and illustration styles… Read more »
Print: Save Trees. Recycle.
For this poster, my art director needed a design that would reflect the importance and benefits of recycling paper. I chose to work with a simple, clean look to emphasize the straight-forwardness of the message and to show that there is no reason not to recycle, since it is so easy.