Website: Serenity Day Spa


For this website, Serenity Day Spa needed a subtle, elegant look that would capture feelings of relaxation and luxury. The luminous foliage and soft green textures showed this spa’s tropical luxury and maintained consistency with the rest of the branded materials. This website design features a scalable background that adjusts to the browser size and… Read more »

Print: Serenity Collateral


Serenity Day Spa needed materials to capture elegance and tropical luxury. For the covers, I used luminous foliage on a faded green background to mimic the soft lighting in Serenity Day Spa. The parchment texture behind the content gave these materials a subtle background light enough for legible type. Serenity’s collateral was designed to reflect… Read more »

Identity: Rooted Logo


Rooted Garden Consulting needed a logo that would be fun, whimsical and still professional. I chose to set a tree growing from the “t” so the business name would literally become the “roots” of the logo design. The curvy script typeface adds enough of a vertical quality to carry on with the tree-like look, while… Read more »

Website: Rooted Garden Consulting


For this website, Rooted Garden Consulting needed a fun, simple and professional look. The brightness of the background along with a scalloped border near the footer adds whimsy without overwhelming the content. This website design features a tiled background that adjusts to the browser size and a special font for headings. The logo was also… Read more »

Print: Through Frankie’s Eyes


For this book interior layout, author and publisher Barbara Techel of Joyful Paws, required a legible, clean look above all else. To enhance the message within the book, the author asked for us to incorporate photos into the chapter pages. A vintage style photo frame (also used for the Joyful Paws website) was used to add… Read more »