Serenity Day Spa needed materials to capture elegance and tropical luxury. For the covers, I used luminous foliage on a faded green background to mimic the soft lighting in Serenity Day Spa. The parchment texture behind the content gave these materials a subtle background light enough for legible type. Serenity’s collateral was designed to reflect… Read more »
Posts Tagged: identity
For this website, bold colors pulled right from the logo reinforce the brand. A pop of orange pulls attention to the header of this website, allowing visitors to quickly understand the mission of this website. Click here to view the website…
The custom theme built just for Barbara Techel of Joyful Paws uses a soft vintage-inspired look to “celebrate the human-animal bond which teaches us to enjoy life’s simple pleasures.” This website also features an e-commerce shop with a custom theme designed for brand consistency with the rest of the website. Click here to view the… Read more »
For this identity system and website, a fun yet professional style was needed.
For this pet sitting business, my client needed a logo that would convey an easy-going, trustworthy nature. I hand-drew the animal shapes to be full of expression that embodied the eagerness of pets waiting for the master’s return. I chose a bold, serif typeface to embody a sense of stability and positioned the logotype to… Read more »